Direct Mail offers a targeted way to reach your current and potential customers. It drives customers to your business or your Web site, and it has advantages over other advertising mediums.

Direct Mail is:

Targeted. It allows you to focus on your specific audience, directing your campaign to the market you want to reach.

Personal. Direct Mail can address customers by name. You can craft messages that are tailored for them, addressing their needs and appealing to their interests.

Flexible. Direct Mail can be sent in a variety of formats, including letters, postcards, or brochures. You can be creative with colors and graphics, and even offer a free sample of your product.

Tangible. Customers can hold your mail piece, referring to your message as often as needed. Coupons or samples included in your mail piece help encourage customer interaction.

Measurable. The results of your Direct Mail campaign can be tracked by counting the responses or inquiries it generates. You'll know what worked and adjust your plans accordingly.

Cost effective. A Direct Mail campaign makes your advertising dollars go further, because your targeted message goes directly to the people you want to reach.